| Synergy / Synergies | Viral | Team Player | Backward Compatible | Bandwidth |
| Conversation | Sustainable / Sustainability | Automated | Walk the Talk | Perspective |
| Guidance | Reconfigure | BULLSHIT BINGO (free square) | Diversity | Cost |
| Phase | Value | Moving/Going Forward | Strategy | Upside |
| Knowledge Base | Data Mining | Resource[s] | Control Group | Wow Factor |